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Breakfast Meeting: AI Rising: The Evolution of Brand and Trust. Brand Finance Global 500 Launch 2026 at the World Economic Forum, Davos

20 January 2026, 07:30–09:30 UK Time

08.30 - 10.30 CET

Brand Finance will be in Davos on Tuesday, 20th January to launch the Global 500 2026, the 20th edition of its annual study of the world's strongest and most valuable brands.

Join us for breakfast and a panel discussion with C-Suite leaders on “AI Rising: The Evolution of Brand and Trust” and sharing the latest trends and insights from the leading brands in our study.

Join other senior leaders at an exclusive event, hosted in association with Infosys, to:

  • Exchange views with global leaders on the role of branding as AI evolves
  • Understand how to bridge the gap between marketing and finance to drive growth.
  • Network with other business leaders.

More on the panel discussion:

The proliferation of artificial intelligence is a rocket boost for innovation, but it has blurred the boundaries of authenticity and trust. This challenge creates an opportunity for brands. As AI levels the playing field across industries, trust, purpose, and human connection become how companies differentiate themselves and grow. Brand is how those values are communicated and how companies connect with customers.  

Financial and marketing leaders will discuss AI’s impact on financial performance, how trusted brands drive share price and growth, and new, exclusive qualitative data from Brand Finance on how AI is changing the role of resilience, brand, and trust. 

08.30 - 09.00 Networking Breakfast
09.00 - 09.15 Opening Remarks and Presentation of Global 500 2026 Results
by Mike Rocha, Chief Commercial Officer, Brand Finance
09.15 - 10.00

Panel Discussion: AI Rising: The Evolution of Brand and Trust
Mike Rocha, Chief Commercial Officer, Brand Finance (moderator)
Jayesh Sanghrajka, Chief Financial Officer, Infosys Group
Sam Burns, Group Chief Marketing Officer, KPMG
Other panelists to be announced

10.00 - 10.30 Networking
20 January 2026, 07:30–09:30 UK Time
In association with
Infosys

Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation.

With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Infosys Website

Speakers

Jayesh Sanghrajka
Chief Financial Officer
Infosys Group

Jayesh has been with the company for over twenty years and took over as the Group CFO on 1st April 2024.

As the Group CFO, Jayesh is responsible for corporate finance & treasury, business finance, taxation and financial planning, analysis & reporting. He cultivates and manages Infosys’ strategic relationships and communications with shareholders and the investor community. He is also responsible for mergers & acquisitions, infrastructure and facilities management.

He also champions the company’s Environmental, Social and Governance (ESG) agenda, ensuring that ESG is at the heart of Infosys’ strategy to achieve profits with a purpose.

Prior to taking this role, Jayesh was the Deputy CFO of the company. He has played a pivotal role in the various financial transformations that the company has undergone over the last few years

Jayesh has over 25 years of experience across a wide spectrum of finance functions. He has also played variety of roles at Tishman-Speyer, Rediff.com, Mu Sigma and KPMG. Jayesh is a Chartered Accountant, Cost Accountant and holds a bachelor’s degree in commerce from Mumbai University, India.

Mike Rocha
Chief Commercial Officer
Brand Finance

Mike is a global authority on brand economics and valuation, with extensive experience of helping businesses grow by maximising the value creation potential of their brands.

He has over 20 years of experience across a wide range of branding challenges, leading assignments on brand-led growth, brand-related cost savings, brand-based negotiations and transactions, and expert witness work for disputes.

His experience of leading teams of analysts on the evaluation of brand strength and value for the world’s most valuable brands gives him unique insight into the factors that drive brand success globally.

Prior to joining Brand Finance, Mike was the global lead for the brand economics practice at Interbrand. He has a broad range of experience across many sectors, with clients including Allianz, AXA, British Gas, BUPA, Ericsson, Goldman Sachs, Hertz, Hyundai, Kia, Mastercard, Orange, PayPal, Samsung, Standard Chartered Bank, Virgin, among others.

Mike studied Economics at Cambridge University and is a Chartered Marketer and Chartered Accountant, having qualified with Arthur Andersen in London. He is a member of the Institute of Chartered Accountants of England and Wales, ICAEW Valuation Group and Chartered Institute of Marketing.

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Infosys Lounge, Promenade 91, Davos

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